Free fact finder · Australia
Marketing agencies' insurance fact finder
Every question the media and multimedia professional indemnity forms ask, asked once in plain English. Send it to your client and their answers fill each insurer's form.
- No login needed
- Fillable PDF with your logo
- 106 questions
- Written for AU rules
What it asks
The questions underwriters ask, in plain English.
Each one comes with a line saying why it's asked, so your client answers fully the first time.
- 1Which services does the agency provide? Tick all that apply.Each service carries a different risk. TV advertising, promotions and list broking cost the most to insure.
- 2Is all content reviewed by a lawyer, in-house or external, before it is published?Pre-publication legal review is the control media insurers value most.
- 3Is there a set process to make sure your work does not infringe anyone's intellectual property, and that every licence or permission is obtained for third-party images, music, footage, fonts and text?Using an image or a piece of music without the right licence is one of the most common claims against agencies.
- 4Do clients always approve the final content, proofs and artwork before they are printed, published or go live?Client sign-off is the best defence when a client later says the work was wrong.
- 5Do you run websites, social media pages or other platforms where the public can post content, such as comments, reviews or uploads?You can be liable for what other people post on platforms you run.
- 6Do you use AI tools, including generative AI, to create content or do work for clients?Some AI tools don't give you the rights to use what they produce commercially, and their output can copy others' work.
- 7Do you ever agree to be liable for a client's consequential losses, or for damages greater than the value of the contract?Liability you take on by contract beyond the law may not be covered.
The agency
Entity, people, industry bodies, fee income, the split by state for stamp duty, and the largest client.
Services
Tick the services, then the share of income for each: TV and other advertising, PR, design, web, video, direct marketing, promotions and more.
Content and clearances
Legal review, client sign-off, licences and releases, music, take-down procedures, user-generated content and AI.
Contracts and data
Briefs, contracts that commit clients, consequential loss, subcontractors, mailings, personal data and marketing consent.
Claims, cover and needs
Past claims, known circumstances, current insurance and retroactive date, and the covers and limit wanted.
How it works
- 1
Open it and try it
Answer it on the page as your client would. Follow-up questions appear as you go. Nothing is saved.
No login
- 2
Send it, or download the PDF
Send your client a link to answer by form or chat, with reminders sent for you. Or download a fillable PDF with your logo.
PDF free, no email
- 3
Fill the insurers' forms
When your client answers, one click starts each insurer's form with their answers in, and drafts a needs summary for you to finish.
Free 14-day trial
Minimum cover
What sets the limit
We know of no regulator that sets a minimum professional indemnity limit for marketing agencies in Australia. Check any licence or membership the business holds.
- Client contracts and tenders
- The limit is usually set by the agency's clients: master services agreements, retainers and government or corporate tenders commonly name a minimum professional indemnity limit, and sometimes public liability and cyber limits too.
A summary, not advice. Check each client contract and tender before choosing a limit.
Free tool or a free trial
The fact finder is free. A trial does the forms.
Free, no login
Everything you need to use it.
- The whole fact finder, answered as your client would
- How much of each insurer's form it fills
- Fillable PDF with your firm's logo
With a 14-day free trial
Your client answers once. No card needed.
- Send it as a link: answered by form or chat, with reminders
- Upload a PDF your client filled in and the answers are read in
- Start each insurer's form with your client's answers in
- A first draft of the client's needs summary
- Next year, your client only confirms what changed
Before you ask
Questions about the marketing agencies fact finder.
- Is the marketing agencies' fact finder really free?
- Yes. Answer it on the page as your client would, and download it as a fillable PDF with your logo, with no login and no email. Sending it to a client as a link comes with a free 14-day trial.
- How does it fill the insurers' forms?
- Each question is linked to the same question on the media and marketing forms in the Coverbound Form Library. When your client answers the fact finder, starting an insurer's form puts their answers in, and your client confirms them instead of typing them again. The rest of each form, mostly tables of largest contracts, principals and past claims, they answer there.
- Does it cover media liability as well as professional indemnity?
- Yes. For agencies the two overlap: defamation, copyright and trademark infringement are the claims these forms dwell on, so the fact finder asks about legal review, clearances, releases, take-down procedures and user-generated content in detail.
- Is it suitable for publishers and broadcasters?
- Not on its own. It is built for agencies and content producers. Publishers, broadcasters and printers have their own sections and forms, which ask about titles, circulation, stations and presses.
- Is there a minimum limit agencies must hold?
- No regulator sets one in Australia. The limit is usually set by client contracts and tenders, so the fact finder asks which contract requires it.
Ask once. Fill every form.
Open the fact finder, try it as your client and download the fillable PDF. No login needed.
Open the fact finder